Tom Rushton, a seasoned swim coach and an integral part of the International Swimming League (ISL), provides valuable insights into the league's unique business model and competition format. Wushton delves into the ISL's establishment in 2017 with the aim of expanding the audience for swimming and creating a professional league format. He discusses how the ISL differs from traditional individual-based swimming events by focusing on team-based competitions, equal gender representation, and financial incentives for athletes. Wushton elaborates on the structure of ISL matches, highlighting the two-conference system (US and Europe) and the progression to a final showdown in Las Vegas. He explains the team dynamics within ISL, where each team can have up to 32 athletes but only 28 can compete per match. Wushton details the match format with various events, emphasizing the significance of relay races and skins races in earning points for the team. He provides insights into the strategic aspects of ISL matches, especially in maximizing points through relay races and tactical decisions during skins races. Wushton shares his personal experience working with an ISL team, emphasizing the international diversity of athletes and the meticulous planning involved in managing the team during competitions. The video concludes by showcasing the intense competition dynamics in ISL matches, highlighting the strategic decision-making process and the emphasis on maximizing team points. Wushton's expertise and deep understanding of the ISL's operations offer a comprehensive overview of the league's objectives, competition structure, and the importance of teamwork in professional swimming.